The Campaign.
The Print.
The Motherboard encapsulates the brands identity. Parallel to a computer’s motherboard, the print serves as a backbone that ties all components of the BÁJ brand together.
The CPU Coat
The CPU Coat takes an artisanal approach, designed with a zoomed version of the Motherboard print. In the spirit of emblematic two-dimensional and geometrical design, reflects the BÁJ expertise.
The Scarf.
The Collaboration.
In collaboration with artist, Mike Texada. The Motherboard print has been re-imagined and conceptualized into an immersive 3D world.
