FOUNDED
in OAKLAND, CA. 2020.

BÁJ was founded in 2020 by Geena Ashlee Greene. Geena Ashlee describes the brand as a fashion gateway to the past, present and future. Informed by research that encompasses history, critical theory and technology. BÁJ embraces a profusion of assimilations; proposing a distinct view of how we acknowledge the alterations of fashion throughout history. In all aspects history repeats itself. In our inspiration, our thoughts, and in time. Utilizing moments of the past and modern technology as a guide to share stories for the future.

BÁJ aims to use its voice and platform to change the narrative in how we view moments in history and evoke inspiration within the multi-verse world of fashion.